News: 4/6/2010  

A Field Guide To San Diego

A month ago, Ford Motor Company gave Dave Brown (of Holiday Matinee) and Zack Nielsen (of Sezio) the above Ford Fiesta, a gas card, a fully loaded MacBook Pro and a Canon Digital SLR.  The only catch was we have to spend Ford's money on a variety of creative missions all over San Diego, and include all of you in the process.

Our first task was to create a mural, highlighting San Diego's neighborhoods and 10 of our favorite spots around town.  We teamed up with Josh Boston, to create this piece, which was then installed on the corner of Redwood & 30th, between South & North Park.

To culminate this first mission, we'll be throwing a huge party at Bar Basic on April 13th, featuring a pop-up store from M Theory, Igloo and Subtext.  But before we park the Ford Fiesta inside of Bar Basic, we'll be hitting up the other 9 locations throughout this week.  Cruise out and hang with us on our Fiesta Tour, and enjoy a variety of hook-ups from each business if you mention Ford Fiesta.  We may even let you test drive the car, if you ask us nicely...

Wednesday, April 7th
12-1pm : Free Coffee at Influx in Golden Hill
6-8pm : 15% off at The Linkery in North Park

Thursday, April 8th
5-6pm : 25% off soft goods at Igloo in Little Italy
6-8pm : Happy Hour at Starlite in Mid Town

Friday, April 9th
12-1pm : Lunch at Neighborhood in East Village
7-10pm : Art Opening at Subtext in Little Italy

Saturday, April 10th
1-2pm : 10% off records at M-Theory in Mission Hills
2-4pm : $1 off Beers & Cocktails at Station Tavern in South Park

RSVP for the Bar Basic event here, and you'll be on our guest list for Free Pizza & Beer for the first hour of the event (7-10pm April 13th).

Mural Photo by Natalie Kardos

Tags: Subtext, Bar Basic, Holiday Matinee, Dave Brown, Neighborhood, Ford Fiesta, M Theory Records, The Linkery, Starlite, Suspension Bridge, Igloo, Station Tavern, Josh Boston, Natalie Kardos


Hey Zack, you've got your days wrong. Today's not Wednesday.
Michael Klayman made this post on 4/6/2010 at 1:49 pm
Changed it, thanks Michael.
Zack NielsenZack Nielsen made this post on 4/6/2010 at 3:40 pm
Love it! Can't wait to hang with you guys next week! Where can I get one of those floral jumpsuits?
Amy Lorenzen made this post on 4/7/2010 at 4:06 pm

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